# Header become H2 headers and are reserved for major sections within the page.

# Title become H1 headers and are reserved for the title of the page only. As with guides, this is not a hard-and-fast rule, but rather a general convention. In general, when considering new file names for samples, please imagine you are saying вЂњ_ sampleвЂќ. Obviously, this is not a hard-and-fast rule, but rather a convention. This often leads to verbs ending in вЂњ-ingвЂќ, the progressive or continuous verb tense. In general, when considering new file names for guides, please imagine you are saying вЂњGuide to _вЂќ. Google treats and underscore as a word joiner - so вЂњred_sneakersвЂќ is the same as вЂњredsneakers.вЂќ Google treats a hyphen as a word separator, but does not treat an underscore that way. The file name for this guide is style-guide. For example, consider the name of this guide: вЂњStyle GuideвЂќ. In addition, Google recommends one construct compound URL names with - and not underbars ( _). This leads to more consistent and legible URLs. The naming convention for files - guides, samples, etc - is lowercase with - used as spaces. It will save you from redoing your content many times.

How is the new feature different from the alternative?ДЄrmed with the answers, build an outline by filling in the following template to form a single paragraph:Д«efore you start creating content, have someone review your elevator pitch.It could be a more painful Rhino workflow. What was the alternative before this feature was available? This doesnвЂ™t necessarily mean another vendorвЂ™s product.What is the key differentiator? Just pick the ONE that is most likely to keep someoneвЂ™s attention.What is the featureвЂ™s category (modeling, editing, rendering, export, etc.)?.What pain will the new feature make go away? What is a day in their life like both without and with the feature? Why do they want it? What compelling need does the feature satisfy? While there may be many needs, pick the one or two really compelling reasons customers will use the feature.Who is the new feature targeted at? Of course many potential users can benefit.

It will save you from redoing your content many times.вЂќД«efore doing a video, forum post, blog post, or any new feature content, write down the answers to these simple questions: If you canвЂ™t answer them, donвЂ™t start creating content. Before you start creating What/Why content, do this. In those few seconds she should understand what the feature is, who itвЂ™s for, how she might benefit, and how the new feature is different from an earlier version. вЂњYou have only a few seconds to capture the attention of a Rhino user, potential user, or boss that knows nothing about a new Rhino feature.

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